Safwan Noorgat

A product designer based in London. Currently, I’m part of the talented team at Sainsbury's, where I’ve had the opportunity to work on key B2B platforms including the Digital Trading Platform (DTP) and Sainsbury’s Insights platform (SIP). With a strong focus on retail media and omnichannel experiences. Previously I was part of the team at Publicis Sapient where I worked with renowned brands like Lloyds Bank, Unilever, the Royal Horticultural Society, and more.

IQOS | Youth action prevention

Product design | ux

Lloyds Banking Group | Improving experiences for 19 million customers

product design | UX/ui

RHS Grow | Notifications

product design | ui

Black Art Forms | Crafting the visual experience

product design | ui

La Marzocco

graphic design

Additional clients

Unilever

Helped to shape visual web design across the Unilever brands including Dove, Nexxus and Beauty Hub.

Philip Morris Int.

Collaborated with PMI as a product designer, contributing to the development of key brands such as IQOS and VEEV.

Goldman Sachs

Supported the team in creating user personas, mapping user journeys, and developing indicative designs.